Q Question 1 When a marketer breaks down consumers into groups of possible buyers that have similar characteristics, that marketer is engaging in __________. Question 2 Why are many companies choosing to target marketing instead of mass marketing? Question 3 John Deere, marketers of farm equipment, would be primary concerned with which major segmentation basis? Question 4 A market segment of 50- to 60-year-old college educated women, who love to travel and make more than $70,000 annually, would describe a market segment using which two segmentation bases? Question 5 Why would a marketer be interested in knowing about the stages of a family's life cycle?